What type of tenant should you look for?

As you begin the hard search for a good tenant to rent your property, there are a few things to consider.

One is: Who would you like to rent to?
Long-term rental?
Short-term rental?
‚ÄčThere are many laws involving who you are allowed to not rent to.
But the above list is meant to illustrate the different marketing strategies you should consider to attract the best tenants for your investment.

For most property owners, the best marketing approach is a multi-market approach.

As a property management company we have learned that more is better. We never know where our ideal tenant will come from, so we do it all.
We tend to market the same property, a variety of different ways. And always with the intention to draw in different targets. Ours is a number’s game.

If we have done our job, we will get our client applicants, and not just one applicant.
The ability to choose the best tenant – out of all the applicants has been invaluable to us and our clients.
In short – its good to have choices.

I recommend you take a moment to consider who you might market your vacant unit to, and how you might reach those potential tenants.

Always, find the best solution that meets your needs, both financial and otherwise.


Joe White

Joe White is a Philadelphia Property Manager and Real Estate Broker. He is the owner of Grow Property Management and has been involved in the management, sales and purchases of Philadelphia area rental investment properties since 2008. He is an author and works as a real estate investment consultant and construction manager.

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